EL PASADO 20 DE ABRIL , nuestro comité fue invitado a reunirse con Simonne Messori ; HCo Hazelnut Procurement Manager del grupo Ferrero quien estuvo de visita en Chile.
- Simone realizó un breve repaso en relación a su función y labor de compras en EE.UU, Chile Turquía, Georgia Azerbaiyán como también a las tendencias de los mercados donde Ferrero está recurriendo, indicando que hay cambio en los comportamientos de compra
- Sobre/producción Mundial
- Consumo Estabilizado/plano, exceptuando Ferrero que han tenido crecimiento.
- Por su parte nuestro Comité realizó una presentación especial para la visita y cuál es el trabajo que se está realizando con mira al posicionamiento esperado, de ser consolidar a Chile como referente de calidad a nivel internacional.
Buenas Noticias
La opinión de un comprador tan relevante dentro del Mercado internacional como el Grupo Ferrero nos trae buenas noticias, “la calidad lograda en Chile, sólo es posible igualarla con grupos de productores muy seleccionados de EEUU que no trabajan con variedades americanas y por otro lado un grupo muy seleccionado también de Turquía que cumplan con características de trazabilidad y otros parámetros” indica Simone Messori
Agradecemos como Comité del Avellano esta invitación, pues pudimos validar como equipo que estamos trabajando con buenos resultados.
Gerencia Comité del Avellano.
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