Cada año, Agrichile realiza una convocatoria al sector productor para hacer un balance de la temporada. El pasado 1 y 2 de marzo se volvió a realizar en modo presencial tras el periodo de pandemia, en Talca y Temuco congregando más de 550 productores.
Como Comité estuvimos presentes, como única asociación de productores de carácter nacional en donde Marcela Guevara, actual gerente del comité pudo dar a conocer los hitos principales en los que se ha estado trabajando como también revelar la nueva imagen corporativa que más que imagen trae un propósito renovado “Ser referentes internacionales en la producción del avellano”.
El énfasis de la presentación estuvo centrada en los pilares; ejes accionables para el logro del posicionamiento, los cuales son cuatro;
- Calidad
- Productividad
- Trazabilidad y
- Sustentabilidad
El comité hoy representa el 41% de los productores a nivel nacional, “siendo prioritaria la estrategia de ser abordados en forma paralela conjuntamente con el compromiso de los productores para lograrlo”, destaca la gerente.Revisa acá el video del anual meeting 2023.
Revisa acá el video del anual meeting 2023:
Fuente: www.agrichile.cl
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